Senior Digital Marketing Executive

Job Summary

We are looking for a results-driven Senior Digital Marketing Executive to plan, execute, and optimise digital marketing campaigns across multiple online channels. The ideal candidate should have strong hands-on experience in SEO, Google Ads, social media marketing, content marketing, email marketing, analytics, and lead generation.

The candidate will be responsible for improving online visibility, generating qualified leads, increasing website traffic, and supporting overall business growth through effective digital marketing strategies.

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies aligned with business objectives.
• Plan, manage, and optimise Google Ads, Meta Ads, LinkedIn Ads, and other paid campaigns.
• Manage SEO activities, including keyword research, on-page SEO, off-page SEO, technical SEO, and competitor analysis.
• Monitor and improve website traffic, search rankings, conversions, and overall online visibility.
• Develop and execute social media marketing strategies across platforms such as LinkedIn, Facebook, Instagram, and YouTube.
• Develop content strategies for blogs, landing pages, social media, email campaigns, and other digital channels.
• Manage email marketing and marketing automation campaigns.
• Track campaign performance using Google Analytics 4, Google Search Console, Google Ads, Meta Business Suite, and other analytics tools.
• Analyse marketing data and prepare regular reports covering traffic, leads, conversions, ROI, and campaign performance.
• Conduct competitor and market research to identify new marketing opportunities.
• Perform A/B testing and continuously optimise campaigns for better performance and ROI.
• Manage landing pages and conversion optimisation activities.
• Identify emerging digital marketing trends, tools, and technologies and recommend their adoption.

Required Skills

• 5+ years of hands-on experience in digital marketing.
• Strong knowledge of SEO, SEM, PPC, Social Media Marketing, Content Marketing, and Email Marketing.
• Practical experience with Google Ads and Meta Ads.
• Good understanding of Google Analytics 4 and Google Search Console.
• Experience with keyword research and SEO tools.
• Strong analytical and data interpretation skills.
• Knowledge of lead-generation and conversion optimisation techniques.
• Good understanding of website fundamentals, landing pages, HTML/CSS basics, and technical SEO.
• Excellent written and verbal communication skills.
• Strong project management and multitasking abilities
• Ability to independently plan, execute, monitor, and optimise campaigns.

Preferred Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• Google Ads / Google Analytics certifications are an advantage.
• Experience working in a B2B, SaaS, IT services, or technology company is preferred.
• Experience with CRM and marketing automation platforms is an added advantage.
• Basic knowledge of AI-powered marketing and content-generation tools.

About Us:

Logisoft IT Services Pvt Ltd. with pride; We present ourselves as a premiere Technology, Consulting, Product Development, and Software Services Company. Our Head Office located in South Plain field, NJ, and Our Offices location in Hyderabad, INDIA & Accra, Ghana, South Africa.

We are Microsoft Official Partners – A Microsoft Certified Partner help customers with a range of IT projects and specific IT solutions.

We started our journey in the year 2008. In the past 17+ years, we have acquired the trust of many IT market leaders.

LOGISOFT is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee based on age, sex, sexual orientation, race, colour, creed, national origin, ancestry, disability, marital status, or any other legally protected basis under state, or local law.