Salesforce Marketing Cloud (SFMC) Developer

Job Summary:
We are looking for a skilled Salesforce Marketing Cloud Developer to join our team and
drive the development of marketing automation solutions on the Salesforce platform. The ideal
candidate will have a strong background in Salesforce Marketing Cloud (SFMC), AMPscript, data
management, and marketing automation. You will work closely with cross-functional teams to
implement, maintain, and optimize email marketing and automated campaigns for our U.S.
based clients.

Working Hours- 3:00 PM to 12:00 AM IST

Key Responsibilities:

• Develop and maintain marketing automation solutions in Salesforce Marketing Cloud,
  including Email Studio, Automation Studio, Journey Builder, Contact Builder, Content
  Builder, and Mobile Studio.
• Implement AMPscript for personalization and dynamic content within SFMC emails and
  landing pages.
• Manage data extensions, SQL queries, and the data import/export process to ensure
  effective data management and segmentation.
• Design and build email templates, landing pages, and customer journeys using HTML,
  CSS, and SFMC tools.
• Collaborate with marketing teams to create and execute complex customer journeys and
  automated campaigns using Journey Builder.
• Analyze campaign performance using SFMC reporting tools and provide
  recommendations to optimize marketing strategies.
• Ensure compliance with email marketing regulations (e.g., GDPR, CAN-SPAM) and apply
  best practices to improve email deliverability.
• Troubleshoot technical issues within SFMC, identify root causes, and implement
  solutions.
• Work closely with cross-functional teams including marketers, developers, and
  stakeholders to deliver high-quality marketing automation solutions.
  
  Required Qualifications:
• Education: Bachelor’s degree in Computer Science, Information Technology, Marketing,
  or a related field.
• Technical Expertise: Strong experience with Salesforce Marketing Cloud (SFMC) tools
  such as Email Studio, Automation Studio, Journey Builder, Contact Builder, and Mobile
  Studio.
• AMPscript: Proficiency in AMPscript for email personalization and dynamic content
  creation.
• Data Management: Solid experience with data extensions, SQL queries, and managing
  data import/export within SFMC.
• HTML/CSS: Experience in creating and customizing email and landing page templates
  using HTML and CSS.
• Marketing Automation: Proven experience in building and optimizing customer journeys
  and automated campaigns within SFMC.
• Compliance: Understanding of email marketing compliance regulations (GDPR, CAN
  SPAM) and best practices for deliverability.
  
  Preferred Qualifications:
• Salesforce Marketing Cloud Certifications (e.g., Salesforce Certified Marketing Cloud
  Developer, Salesforce Marketing Cloud Email Specialist).
• Experience with CRM integrations and API integrations within SFMC.
• Familiarity with server-side JavaScript for SFMC integrations and custom solutions.
  
  Soft Skills:
• Problem-Solving: Ability to troubleshoot technical issues, identify root causes, and
  implement solutions within SFMC.
• Collaboration: Strong communication skills and the ability to collaborate with cross
  functional teams including marketers, developers, and stakeholders.
• Adaptability: Ability to quickly learn new tools and technologies within the Salesforce
  ecosystem.